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Canon claims high share of press cameras used on the Olympic Video games Tokyo 2020 | Canon Rumors

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TOKYO, August 20, 2021—As a Gold Associate (Nonetheless Digicam and Desktop Printer) of the Tokyo 2020 Video games, Canon helped assist skilled photographers by way of the institution of a digicam service sales space contained in the Foremost Press Heart so that they have been in the perfect situation doable to seize images of athletes engaged in high-level competitors in the course of the Opening Ceremonies, Closing Ceremonies and competitors occasions of the Tokyo 2020 Video games.

Canon is lively behind the scenes at all kinds of sporting occasions, aiming to realize “zero downtime” for skilled photographers so they’re by no means compelled to cease and miss definitive moments of those intense competitions. For many years, the Firm has constructed a dependable fame and helped assist journalists on the entrance traces by way of a variety of providers.

Along with such merchandise as the corporate’s skilled flagship digicam, the EOS-1D X Mark III, utilized by a lot of photographers because of its excessive reliability and ease of use, Canon supplied on-site assist in the course of the eight competitors events1 of the Tokyo 2020 Video games. Canon achieved the highest share, roughly 55%, of cameras utilized by skilled press photographers on the occasion.

Alongside the EOS-1D X Mark III, Canon’s EOS R5 and EOS R6 mirrorless cameras have been extensively used. What’s extra, check items of the in-development EOS R3—with excessive efficiency and excessive reliability designed to fulfill the wants {of professional} and fanatic customers—have been utilized by a restricted variety of skilled photographers, who gave the digicam excessive reward.

Remark from EOS R3 check consumer Patrick Smith of Getty Photos, the official picture company of the Tokyo 2020 Video games

“I’m honored to be given the chance to check EOS R3 on the world’s largest sporting occasion. Because of the digicam’s extremely quick AF and light-weight, I had a a lot simpler time holding and working the digicam for lengthy durations of time. The 30 frames-per-second high-speed steady capturing additionally proved glorious. I imagine this digicam will present us what next-generation efficiency is like.”

Canon’s Robotic Digicam System CR-S700R, which permits picture seize from a wide range of viewpoints and angles, was additionally put in in a number of places, contributing to the creation of revolutionary new methods to seize images.

Canon will proceed striving to create aggressive, extremely dependable merchandise and, by way of such on-site assist of journalists as gear upkeep, contribute to the additional development of photographic and videographic expression.

  1. Athletics (Males’s/Girls’s 100m Ultimate, Males’s/Girls’s 4 x 100m Relay Ultimate), Swimming (Males’s/Girls’s 4 x 100m Medley Relay Ultimate, Combined 4 x 100m Medley Relay Ultimate), Basketball (Males’s/Girls’s Gold Medal Recreation), Gymnastics (Males’s/Girls’s Workforce Ultimate), Baseball (Ultimate), Soccer (Males’s/Girls’s Ultimate), Tennis (Males’s/Girls’s Ultimate), Golf (Males’s/Girls’s Ultimate, 4th Spherical)
  2. Common calculated from the occasions described above. Based mostly on Canon analysis.

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