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Olympus is Lifeless, Lengthy Reside OM SYSTEM

All future Olympus imaging- and audio-related merchandise can be launched beneath the brand new OM SYSTEM model, together with an upcoming interchangeable lens digicam that may “carry pictures to the following degree”.

At the moment in growth, the brand new Micro 4 Thirds OM SYSTEM digicam can be compact and light-weight and supply an unrivalled photographic expertise partly by way of utilizing computational photographic expertise.

OM Digital Options GmbH Press Launch

Announcement of The New OM SYSTEM Model

Delivering unparalleled experiences with the OM philosophy and the event announcement of a brand new interchangeable lens digicam to carry pictures to the following degree

Hamburg, October 27, 2021 – OM Digital Options GmbH is happy to introduce the OM SYSTEM model for our vary of interchangeable lens cameras and lenses, compact digital cameras, audio merchandise, binoculars, and different companies. We’re proud to share that going ahead, Olympus imaging- and audio-related merchandise can be launched beneath the OM SYSTEM model. We’re additionally saying that we’re presently growing a brand new interchangeable lens digicam compliant with the Micro 4 Thirds System normal that may embody the OM SYSTEM idea and produce pictures to the following degree.

The brand new OM SYSTEM model

For greater than 80 years, for the reason that launch of the Semi-Olympus I in 1936, our enterprise (previously the imaging enterprise of Olympus Company) has acquired large on-going help from our loyal prospects for Olympus imaging merchandise. Through the movie digicam period, we achieved an unprecedented compact, light-weight design with the OM collection of 35mm SLR cameras, and the event philosophy emphasizes that design lives on in our new firm and model. Trying to the longer term, we pledge to determine model worth and development by way of constructing the brand new OM SYSTEM model.

What we need to accomplish with OM SYSTEM

OM SYSTEM expresses our dedication to proceed to ship unparalleled experiences to our prospects by way of our mission to all the time difficult conference and a philosophy of steady product growth, which we now have adhered to for the reason that institution of the OM Digital Options. By means of our services and products, we hope to create thrilling experiences that carry pleasure and inspiration. Going ahead, we’ll try to be the model that prospects will treasure for a very long time to come back, devoting ourselves to craftsmanship that demonstrates a dedication and fulfills individuals’s lives.

The event of interchangeable lens digicam that brings pictures to the following degree

Compliant with the Micro 4 Thirds System normal, the interchangeable lens digicam that we are actually growing combines our business main manufacturing capabilities and cutting-edge applied sciences to considerably enhance efficiency and supply an unequalled photographic expertise. We’re leveraging the Micro 4 Thirds System normal to make extra compact and light-weight methods, strengthening the photographic help features that broaden the sphere of pictures, and accelerating the advance of picture high quality and photographic expression by way of using computational photographic expertise. We wish OM SYSTEM digicam methods to be a associate for the adventures of every particular person. We hope that you’ll look to our Micro 4 Thirds system to carry pictures to the following degree.

OM SYSTEM model web site:

You possibly can view the net presentation of the brand new model on the next YouTube channel.

YouTube URL:

OM SYSTEM model assertion

“Break Free”

Time doesn’t stand nonetheless.

It doesn’t take excuses or do repeats. The solar gained’t ask to your permission to set, a smile comes and goes, and a Falcon gained’t wait to your go-ahead to take flight.

When a second comes, one which makes you’re feeling, try to be able to seize it. These moments of magnificence are supposed to be shared, emotions to be remembered, and pictures meant to be captured.

We’re enthusiastic about offering creators with the instruments essential to battle time, outsmart the chances, and break away to go in your adventures; sunshine, rain, or snow. We construct uniquely compact and reliable imaging methods with creator-centric improvements that enable you all the time to be able to seize these once-in-a-lifetime moments.

Make it final eternally.

Defy the second, with OM SYSTEM.

The OM SYSTEM model film is obtainable right here:


OM Digital Options Company is a number one supplier of award-winning digital imaging and audio options, famous for its precision optics and groundbreaking applied sciences.

After being cut up from Olympus Company in 2021, OM Digital Options was newly fashioned to infuse its imaging heritage of 85 years – together with its applied sciences, merchandise, companies, and model legacy – into a brand new agile firm, unleashing the complete potential of its enterprise.

Immediately, OM Digital Options develops best-in-class merchandise that problem the boundaries of product design and performance, fulfilling the wants of shoppers and professionals alike.

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